mobile app development companies in los angeles, usa ,uk, Australia like
all over the world will develop different types of apps for different platforms
,after developing the apps the 1st question rise in their mind is
how to promote apps in the market this which plays a very important role in the
app success. The solution for this is to implementing an effectual MOBILE ADVERTISING.
What
is mobile advertising? And which mobile Ad format will suit you?
Mobile
advertising is a part of mobile marketing. It is a type of app marketing via mobile
phones.
A
basic thing you need to understand before choosing the right Mobile ad format
is that there is no guarantee that the advertisement format that works for
another person will also work for you. So you need to test with different ad formats
and conclude yourself that which format gives the best output. Let us discuss the
different types of mobile Ad formats:
Types
of mobile Ad format
Banners
Ads
Some
of the iphone app development companies in los angeles,USA will choose mostly Banner ads to promote their apps,
because of its effectiveness. Though the Banner ads produce largely accidentally clicks, which we can avoid by placing it in the correct space. Generally the best size
is 320x50 pixels. The
success of your banner ad depends on where you place your ad.
Video
Ads
Compared
to other ads, video ads are most popular and fast growing on mobile platforms. This
is because it keeps people engaged to watching your ad video; this video will
run in between 25-30 Sec duration. While advertising, you need to be careful because
it might backfire if your video quality is poor or placed in the wrong places.
It’s
necessary that video ads must be framed in 25-30 Sec duration and ad placement
should be at a natural break in user application journey.
Interstitials
Interstitials ads are visuals that occupies or
cover entire mobile screen whenever you go to play a game or switch to some
other app.
According
to experts, interstitial opening ads are best when it is placed inside games
with levels. When the break comes after the level completion, interstitial ads
get pop up automatically. So publisher here doesn’t push the ads in between the
game.
Expandable
Ads
This
ad is combination of both banner and interstitial ads. It typically starts
with 320*50 pixels banner and end with 320*420 pixel banner. This type of ads
has high impact in marketing strategy. On the mobile app, expandable ads give users
a different type of ad experience. The user accepts full screen ads on mobile more
as compared to websites.
Conclusion
We
see tremendous changes in technology every day. There’ll be new formats rising
because the technology and business evolves quickly. Currently video ads, and expandable
ads are the most effective and profitable.
Want to Develop a Successful
Mobile App?
If
yes, we are here to help you. We at FuGenX Technologies, a premiere Mobile application development companies in Sacramento, help you to develop world-class
mobile app that can support all types of ad formats.
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